Campaign Development
At Bratt Media, we approached the development of the Levi’s campaign, ‘Life in Levi’s’, with a focus on blending the brand’s rich heritage with modern engagement strategies. The project was crafted to amplify Levi’s value to both loyal customers and new audiences, showcasing the brand as a symbol of quality, individuality, and timeless style.
To truly represent Levi’s, we extended our research beyond typical brand promotion. We delved into understanding Levi’s as a cultural icon and a lifestyle choice. The campaign was designed to differentiate Levi’s from its competitors by emphasizing its history, unwavering quality, and customer appreciation.
The ‘Life in Levi’s’ campaign centered around celebrating individuality and the timeless appeal of Levi’s. It aimed to enhance brand recognition, create value for customers, and highlight Levi’s rich heritage. A key feature was the ‘Share Your Story’ movement, a digital storytelling initiative inviting customers to share their personal journeys in Levi’s jeans, fostering deep connections and driving social media engagement. Additionally, the campaign integrated Levi’s loyalty program, increasing its visibility and encouraging participation through exclusive rewards and incentives. This combination of storytelling and customer appreciation reinforced Levi’s as a brand that values both quality and individuality.
The ‘Life in Levi’s’ campaign succeeded in spreading brand awareness while adding tangible value to Levi’s public image. It encouraged customer participation, built a sense of community, and reinforced Levi’s standing as a brand that values both quality and individuality. At Bratt Media, we’re proud to have crafted a campaign that celebrated Levi’s legacy while creating meaningful connections with its audience.
