Campaign Development
The CULT-ture campaign was a project designed to push creative boundaries, allowing us to explore the intersection of copywriting, typography, and digital design to address a pressing social issue. This campaign sought to raise awareness around the loss of cultural and personal identity in today’s society, capturing the attention of millennials through a rebellious and thought-provoking aesthetic.
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The campaign’s name, CULT-ture, cleverly separates the word “culture,” leaving “cult” intact while the letters “ure” break and fall apart. This visual metaphor reflects the deconstruction of cultural belonging and identity in a world increasingly influenced by controlling systems and shifting beliefs. A silhouette of an individual viewing the destruction adds a poignant, reflective layer to the message, evoking the audience’s introspection.
The campaign balances individuality and conformity, showcasing how cultural beliefs can shape or suppress personal identity. The use of typography and visual design conveys the tension between these forces, appealing to millennials with its edgy, rebellious tone. Each element of the campaign was crafted to engage and resonate with its audience.
The CULT-ture campaign successfully combined typography, design, and storytelling to deliver a powerful message. By sparking conversations around cultural belonging and individuality, the campaign connected with its audience on a personal and societal level.
At Bratt Media, we take pride in projects like CULT-ture, where creative expression meets meaningful dialogue, highlighting our ability to address complex social issues through compelling design and storytelling.
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